The general public uses Instagram to view stunning media created by friends, influencers, and brands. Instagram users are ten times more likely to interact with marketers than other social media sites.
However, the full potential of Instagram cannot be realized until a compelling Instagram profile is developed and promoted to the intended audience. Social media marketers can maximize an Instagram presence to provide beneficial results for their businesses by following the advice provided below.
1-Choose an Instagram Business profile.
More than 25 million companies have Instagram Business accounts, leveraging them to gain access to valuable data and marketing resources.
A business account’s statistics include information on a post’s success and how many new followers were gained. Users who use Instagram for their business can find a dedicated space for their address and hours of operation.
Because 80% of Instagram users follow at least one company, Instagram Business accounts are permitted to add a contact button that may be used to send a message to the brand representatives by Instagram direct message, email, or SMS. It’s now much simpler to assist customers via social media.
Finally, with a couple of clicks, Business accounts can “boost” material. With this simple paid promotion, you may expand the reach of any post without breaking the bank.
A social media marketer’s options for developing a successful Instagram presence are greatly expanded with the availability of an Instagram Business account. In what may be the best news, current Instagram accounts may be converted to Business accounts with minimal effort.
2-Utilize a Link That Tracks User Profiles.
Since Instagram only permits one active URL per profile, this profile link is crucial for social media marketers.
The Instagram profile URL should be a tracking link, yet many marketers still make this error. It is impossible to determine how many people were referred from Instagram because the link cannot be tracked.
Businesses may monitor user activity on the bio link using a custom URL builder like Bit.ly or Instagram analytics software.
3-Upload Multi-grid Photos.
Instagram marketers need to create profiles that stand out. Putting together a collage out of multiple grids that make sense is the best approach to accomplish this. Companies like Rolls-Royce use this method to post great photographs that might not appear suitable when cropped to fit in a single post.
The best part is that when marketers post a succession of mysterious photographs, their followers may start wondering what they’re trying to figure out. Many people will click on your Instagram profile to check the complete photograph.
By way of illustration, Rolls Royce provided a set of nine photographs that depicted the car’s frontal profile when viewed as a whole.
4-Invest in an Advanced Instagram Analytics System.
No matter how well thought out your Instagram strategy may be, you will need data to back up your claims. While Instagram Business profiles offer some insight into analytics, these insights are limited in scope compared to what can be gleaned through dedicated analytics software.
A third-party analytics tool is crucial for refining your Instagram profile and strategy. This includes everything from assessing the performance of the tracking link in your bio to learning which posts resonate most with followers to locating the best time to upload new material.
5-Perform an A/B Test on your Instagram Bio.
Sometimes it’s hard to tell if your Instagram bio is helping you achieve your social media marketing goals. Running an A/B test is the surest approach to determine if your bio is effective. Determine a measurable dependent variable before proceeding. Monitoring user engagement by recording which URLs are clicked is a standard dependent variable.
The next step is to make several distinct Instagram accounts and switch between them periodically such that each bio is seen by about the same number of followers for roughly the same amount of time.
Last but not least, analyze the statistics on how well each profile performed with specific URLs to find out which was most successful.
6-Concentrate on the Quality of Your Followers Rather Than Their Numbers.
It is often believed among Instagram marketers that a significant number of followers is crucial for a successful profile. After all, it’s common knowledge that a brand’s credibility increases as its fan base grow.
However, the Instagram accounts of some of the world’s biggest brands prove that quality, not quantity, of followers matters. Many Instagram accounts have gained hundreds of thousands or even millions of followers using “clickbait” techniques.
These profiles boast more followers than Salesforce’s 42,000 (for comparison, Salesforce has a market cap of $74 billion). Nonetheless, despite having fewer followers, no sane person would consider Salesforce a lightweight firm.
Instead of appearing more credible by amassing a large number of followers, social media marketers would be better served by creating a plan that actively involves the target audience.
7-Create a Well-planned Content Calendar.
Instagram posts aren’t hidden away as they are on some other social media sites. Instead, you may easily view all the posts, including several years old. Marketers must know this and craft a deliberate sequence of consistent Instagram posts to build a profile that conveys a coherent brand story.
8-Turn on Instagram Notifications.
Turn on Instagram notifications so you and your team can react quickly to your audience. Making it clear to Instagram users that they can always reach out to you helps strengthen brand loyalty and drives up interaction.
9-Select a Suitable Handle.
Take the time to think up a great Instagram handle for your profile. The fastest approach to amassing a dedicated following is to use a handle that is consistent with the company. If the handle you want is already taken, you could offer to buy it from the current owner.
10-Delegate Responsibility for Monitoring Messaging Channels.
A growing number of customers have come to expect near-instantaneous responses from businesses that offer customer service via social media. As the platform continues to gain traction, it will become increasingly crucial for businesses of all sizes to offer helpful customer service to Instagram users.
Since Instagram users may directly message businesses through their profiles, companies should be prepared for support inquiries at all hours of the day and night. Social media marketers must consider having a dedicated employee check Instagram for messages during business hours.
Many companies find that an active presence on Instagram is more beneficial than maintaining a traditional website. Unlike a website, where visitors have to seek you out, Instagram allows you to bring your content directly to your audience.